ROCK THAT DENIM CAMPAIGN PRESS RELEASE

 ABOUT ROCK THAT DENIM CAMPAIGN

As an aspiring fashion consultant, I am of the opinion that fashion is diversified and style should not be categorized to have a singular meaning. Style comes in different forms but unfortunately, there have been several stereotypes that have clogged the minds of people. The Rock that Denim Campaign is a style campaign created by StyleTrailer, to empower fashion enthusiasts lacking in self esteem and to also break stereotypes associated with fashion. As we all know there are several fashion enthusiasts who have been affiliated with stereotypes such as fat, short, too thin, too colorful, weird and all sorts thereby making it difficult for them to reach their potentials in relation to their dreams and aspirations in the fashion sector. This campaign therefore, will comprise of participants who may have been affiliated with some sorts of negative stereotypes, but have gathered the courage regardless to pave a path in their careers and also succeed and leave a mark. This also aims to be a platform of awareness, which would let the fashion sector learn more about the participants of the campaign. It aims at capturing fashionistas and accomplished fashion enthusiast from several social groups, races, countries to enable people understand the extent of diversity that is present in fashion.

THE DENIM ON DENIM THEME 

The reason the fashion enthusiasts in this campaign are wearing denim on denim is because this campaign aims at portraying that there is unity in diversity. Also, it should be known that fashion should not be seen through a singular lens. People who represent different fashion stances can rock a trend in several ways and there should be no form of stereotyping whatsoever because people do not actually succumb to the laid down fashion norms. It is a medium to understand different fashion tastes and also spread the message of fashionable diversity.

THE CAMPAIGN ON SOCIAL MEDIAS

The campaign shall be publicized on social media platforms like instagram, facebook and twitter using the hashtag "Rockthatdenimcampaign"

 

Thank you
Nemi Ariweriokuma
Editor at www.styletrailer.blogspot.co.uk
Contact - thestyletrailer@gmail.com
Instagram/Twitter - @fashionneprez